The story of Johnny Tobacconaut and Room 101 is full of false starts and premature finishes. Room 101 was born in 2003 by Matt Booth as a jewelry company. In 2009 Matt Booth would hook up with Davidoff in their attempt to get younger and cater to the growing boutique cigar market. In 2017, he would not renew his contract with Davidoff and announced he was leaving the cigar industry. That decision was short lived […]
Matt Booth first developed Room 101 in 2003 as a jewelry brand in Los Angeles. 6 Years later he would connect with Davidoff where Room 101 Cigars would be made by their recently purchased Camacho Cigars. In 2017, he would briefly leave the industry before coming back with two new cigars made with Robert Caldwell. More recently, Scandinavian Tobacco Group (STG) would purchase Room 101 Cigars where Matt Booth remains today as creative director. The Room […]