The story of Johnny Tobacconaut and Room 101 is full of false starts and premature finishes. Room 101 was born in 2003 by Matt Booth as a jewelry company. In 2009 Matt Booth would hook up with Davidoff in their attempt to get younger and cater to the growing boutique cigar market. In 2017, he would not renew his contract with Davidoff and announced he was leaving the cigar industry. That decision was short lived […]
